In November of 2011, I pitched a simple idea I had on Kickstarter to create reflective rim stripes to apply to the wheels of bicycles to make them and their riders more visible at night. After reaching the funding goal in only 30 hours and getting featured on popular websites like WIRED and Urban Velo, the project ended with way more support than I ever imagined.
Today, with the help of several hundred Kickstarter backers from all over the world, Fiks:Reflective is a thriving start-up in Pittsburgh, PA set on changing how people view reflective products.
Reflective clothing and accessories really haven't changed in decades--most of the reflective products available may serve their function to help keep you seen at night, but they are almost always something I would never want to wear or put on my own bike.
My goal is to design quality, innovative products that can help keep you safe without hindering your personal style and produce them locally, in-house. We handle everything from design and research to production and distribution all from our studio in the Point Breeze neighborhood of the steel town. It is extremely important to me to source as much as we can from within the United States and we buy from local distributors whenever possible.
I am extremely grateful to the overwhelming amount of support for what we are doing, and I hope to continue to do everything I can to help keep you safe at night.